Before starting her own company, Lori served as communications director for the College of Science at Northeastern University. Her experience as a communicator has allowed her to work with leading researchers tackling some of the most significant issues of our time, such as climate change, renewable energy, and drug discovery.
Lori’s work spanned many communication disciplines at Northeastern, including strategic planning, messaging, public relations, editorial writing, digital marketing, and communications, content development, marketing and communications for recruitment, and email marketing strategies and implementation.
At Northeastern, Lori was a member of several communications groups, the College of Science Diversity and Inclusion Committee, and an advisor for NU SCI, a student-run science magazine.
Before working in science communications, Lori spent several years in television news, first at New England Cable News, then at WBZ-TV Boston.
At a time when websites were uncharted territory for news organizations, Lori joined a team that helped revolutionize the way users consume news—breaking stories, producing exclusive content, and developing interactive opportunities to boost a reader’s engagement.
During her tenure at WBZ-TV, the website earned the Edward R. Murrow Award for Best Broadcast Affiliated website for a large market in 2005 and 2007 and the Associated Press Award for Best TV/Media website in Massachusetts Rhode Island in 2006, 2007, and 2008. Lori has helped cover elections, Super Bowls, major local news events, and our beloved Boston Marathon.
Lori currently lives with her teenage daughter in Sharon, Massachusetts, where they spend a lot of time walking arm in arm, eating fun foods, and contemplating the complexities of life.
