Thinkubator Media Launches New Online Comms Course

Hooray! Join us in celebrating the official launch of our Communications Foundations course! Thinkubator Media founder and CEO, Lori Lennon, has launched an exciting 101 course for communicating your company or research.

At Thinkubator Media, we understand that the world of communication can be daunting when juggling STEM work's intricacies. Our communications course offers STEM students and professionals a chance to learn the basics of building a successful communications foundations for your work. Together, we will learn the terms and lay the groundwork for creating your ideal communications strategy.

Learning how to share your work effectively helps you identify and target your ideal audience, develop a strong brand, and organize your content in realistic and captivating ways. From there, you can share your innovative research, developments, and creations to those who need to hear it.

Our communications course offers the resources and tools needed to start building your communications plan, regardless of budget.

As we dive into these six focal points throughout the course, you and your team will leave with greater confidence in your ability to produce honest and engaging content. Before you know it, you’ll have a captivating brand coming to life right before your eyes, launching you on a steady path toward marketing success.

Enroll in our Communications Foundations program to get started today!

Know Yourself to Connect with Others

When it comes to marketing, your message and your vision are at the heart of any successful campaign. Not only is it about what you say, but how you present it to your audience. 

When you’re clear on what you stand for, then it becomes much easier to connect with your audience and folks who need to hear your message. 

Let’s consider the ways to present a strong and clear message on and offline. 

Know Yourself, Define Your Brand

At Thinkubator Media, we take great pride in helping brands highlight their naturally empowering qualities. This can sometimes feel challenging if you’ve been embedded in the research for a long time. We help companies, researchers, and founders pull back and focus on the high-level impacts of their work. 

Consider some of the following questions to start defining your brand. 

The simplicity of these keywords and phrases can be helpful when creating content that is targeted toward your desired audience. When you can actively engage and connect with a crowd that is new to your area of expertise, your brand will be unstoppable. 

Once you narrow your vision down to a few keywords, you can begin strategizing on how to convey these qualities to your audience. 

Know Your Audience

Knowing your audience starts with defining it. Asking yourself or your team a series of questions can help you get a better understanding of who you’re trying to connect with. Consider some of the following questions to get started: 

It can be helpful to define a handful of target groups that can benefit from seeing your content and working with you. Messaging makes it possible to paint a clear picture for anyone who may come across you and your content. 

Present Your Unique Perspective 

At Thinkubator Media, we are big on bringing out the best, most authentic voice from each of our clients. Don’t be afraid to explore new and exciting ways to express yourself to a wider audience.

As we become more consumed and exposed to multiple channels of content and information, it is crucial (and sometimes hard!) to stand out. Aside from joining trending topics, following the crowd can be detrimental to your online presence. 

Rather than being caught in the undertow of endless posts and hashtags, you can strategize the most effective way to present your content by: 

Expressing yourself in a genuine, creative, and aesthetically pleasing manner can make your message pop.