Teaming up with PhagePro: A Chat with Dr. Mimi Yen

Thinkubator Media takes great pride in the companies we support. Through our shared work, we have formed lasting relationships that enrich our team and our clients. It is an honor to support professionals, many of them women, in their growth and success. Our team develops a full understanding of each client and their needs so that we can best support them. 

Dr. Minmin “Mimi” Yen is one of such unique clients who has established herself as a biotech innovator. As a co-founder of PhagePro, Dr. Yen and her team are reviving a century-old medical practice, using phages for virus protection, to revamp the way we synthesize and access vaccines. Their findings have the potential to increase efficiency

A graphic depicting a bacteriophage, the inspiration behind PhagePro.

We first connected with Dr. Yen when the PhagePro team sought to redesign their website and develop clear, compelling copy for the complex biotech startup. She shared that, “one of our biggest challenges was translating complex scientific concepts into accessible, engaging language while remaining technically accurate. Thinkubator Media helped us achieve this without oversimplifying our work or losing credibility." 

Dr. Yen's Experience

"Thinkubator Media brought structure to a process that felt overwhelming. I would tend to get stuck in the nitty-gritty of designing a website - wondering about color schemes, how to code columns, or whether this word was the right choice. They helped us [determine] what mattered most by asking the right questions and then moving efficiently from ideas to execution. This saved us time and resulted in a much more cohesive final product.”

“Throughout our time together, Thinkubator Media acted as true thought partners. Despite the entirety of our work being virtual, the process felt very personal and hands-on; [our] communication was clear, consistent, and collaborative. The Thinkubator Media team took the time to deeply understand our science, mission, and values, thus helping us articulate our story authentically.” 

“Their guidance strengthened not just our website, but our overall narrative as a company, thus leaving us on a stronger foundation. The highly skilled team stood out for their professionalism and warmth. They were responsive, thoughtful, fun, and collaborative throughout the process, which made even challenging conversations about messaging feel easy and energizing.”

Leaving a Lasting Impression

As our work came to a close, Dr. Yen shared that the PhagePro team was left with a lasting impression. “Working with the team helped me better understand how to think about branding as storytelling. Thinkubator Media showed us how to frame our science in a way that connects with different audiences while staying true to who we are."

“Our biggest takeaway was that clear, thoughtful communication can be a force multiplier, especially for mission-driven, science-based organizations like ours. Thinkubator Media helped us see how powerful it is when your message is both precise and accessible.” 

“I genuinely loved working with the Thinkubator Media team. They brought curiosity, care, and creativity to every interaction, and it truly felt like they were invested in our success. I would enthusiastically recommend them to any organization looking to clarify their story and elevate their brand.”

 

Embodied Leadership with Lori Lennon

Lori's Pathway to Success

Lori Lennon is a modern trailblazer in her own right. Upon meeting her, she was a woman who could see the true potential in a person. Now, she is an award-winning member of the 2025 Northeastern Women Who Empower cohort. Having graduated from the University in 2004 with her Bachelor's in Journalism, she spent nearly a decade in television news. Furthermore, Lori also joined Northeastern’s College of Science, where she served as the Director of Communications. 

    After making the transition to become a full-time entrepreneur, Lori established the science communications firm, Thinkubator Media, in 2019. She brings her dynamic personality along with 20+ years of expertise to budding brands and innovators. Lori’s specialty is synthesizing unique, complex, and important information to help people better understand and appreciate the hidden gems in STEM. From the early stages of Thinkubator Media, Lori and her growing team have supported several brands and thought leaders across STEM industries as they develop their output.

    Her hand-selected team brings a plethora of experiences and personalities to draw from, giving Thinkubator Media its cutting edge. She has traveled internationally to provide hands-on training in communications and brand development. Her most recent venture brought her all the way to China! Lori continues to collaborate internationally with several notable women across various sectors, from astrophysics to medical innovation. 

The newest addition to Lori's family and the Thinkubator Media team, Sadie!

Looking Forward

    Lori is on a continuous quest to create her own path and support others who are doing the same in the name of a better world. Her open heart and mind have made it possible to make and facilitate lasting connections through Thinkubator Media and beyond. As a woman who manages so much, it is no wonder that Lori is truly an inspiration, an adored friend, and a trusted mother. Now, she is also a recipient of the 2025 Northeastern Women Who Empower Innovator Award!

    Although the judges mainly considered specific industries, they made a special place for Lori for her commitment to “empowering women in STEM through branding and coaching.” Along with 30 other winners, Lori has been selected for a unique fellowship opportunity in honor of the Innovator Awards’ fifth year running. Thereupon, each recipient receives funding along with global networking and training opportunities to support further development and programming. After 9 months, the program will conclude with the 2026 Northeastern Global Leadership Summit in London. 

Congratulations, Lori! Here’s to a fruitful experience with your fellow recipients of the 2025 Northeastern Women Who Empower Innovator Award.

Join Our Thinkubator Media Live Course!

Thinkubator Media is spearheading a fundamental communications course to help innovators promote their companies and ideas. In small groups, the team works with entrepreneurs and startups to improve their pitching and media expertise.  Founder and entrepreneur, Lori Lennon leads the course, working closely with clients to bolster their long-term success. 

In our digital age, having and maintaining a healthy online presence is essential to the success of most brands. While Thinkubator Media has offered a virtual version of the course, we are now launching live, in-person sessions. The Thinkubator Media communications course offers clients a chance to access our unique expertise. The course makes it easier to understand and navigate the reality of pitching, high-stakes interviews, and media training for a well-rounded brand.

After receiving feedback, our previous clients shared how impactful the low-cost course has been. We also found a common desire to create in-person sessions, offering hands-on support from our team and our ambitious clientele. 

While hiring a dedicated communications team can be costly, our course gives clients a strong foundation for media success. By the end of our time together, clients feel confident about mastering their online presence and overall presentation of their company’s efforts. 

Clients consider questions like the ones below: 

 

Together, Thinkubator Media’s team will help participants hone in their overall message, storytelling, public speaking, networking, and media management.  After taking this deep dive, clients have left the course feeling inspired and ready to begin strengthening their brand’s foundation. 

Ready to get started? Email us at team@thinkubatormedia.com for more information. We look forward to meeting you!

Communications Foundations Online Course

Thinkubator Media is proud to present our online learning platform. Below is our inaugural course: Thinkubator Media's Communication Foundations Course.

With this course, you'll receive step-by-step support on how to build a communications foundation for you, your company, idea, or research.

What to Expect
In this course, you will gain the knowledge and understanding of the basic communication skills needed to build your own communications roadmap for your company.

What We'll Cover
In this introductory course, we'll cover the following topics:

What You'll Learn
By the end of this course, you'll be able to:

ENROLL NOW!