Meet the Team: Blair Burrell

Blair Burrell is our exceptional social media manager, based in Mandeville, Louisiana. Blair helps us craft engaging and consistent content to share across our social media platforms. Let’s hear more about Blair and her role on our team.

What’s your favorite part about working with the Thinkubator Media team?
My favorite part about working with the Thinkubator Media team is the collaborative and supportive environment. Everyone is easy-going, open-minded, and dedicated to achieving our collective goals.

It's refreshing to work with a team where ideas flow freely, feedback is constructive, and there's a genuine sense of camaraderie. Plus, the diversity of perspectives and skills within the team adds richness to our projects and fosters continuous growth and learning.

And let's not forget the jokes—granted, I’m the one who usually cracks all the jokes, but sometimes Greg gets on me, too.

What are some of the values at Thinkubator Media that resonate with you?
As a Black woman, inclusiveness and authenticity are intertwined values that hold profound significance for me. Inclusiveness ensures that individuals from marginalized communities, like mine, are not only included but also valued and empowered within all spaces. It acknowledges the unique perspectives and contributions that diverse voices bring to the table, fostering a sense of belonging and representation.

Similarly, authenticity empowers me to embrace and celebrate my true self, unapologetically. It allows me to defy societal norms and expectations, embracing my identity and experiences without fear of judgment or discrimination. Together, inclusiveness and authenticity create environments where everyone feels valued, respected, and empowered to be their authentic selves, fostering a sense of belonging and acceptance for all.

What do you enjoy doing in your free time?
I love binge-watching TV shows, PILATES, and traveling (Turks and Thailand are on my list for 2024!).

Do you have any hidden talents?
Now that I am thinking about it, no, I do not! I’m about to look up some and try to work at one to become my hidden talent. lol

What is one intention that you are leading 2024 with?
One intention that I am leading 2024 with is mastering the art of pivoting. I’m learning to let things come and go as they are meant to. I am trying to embrace change with confidence, adapt when need be, and use any failures to help me FALL FORWARD instead of back.

Whether it's in my personal or professional life, I am committed to approaching each situation with resilience, creativity, and a willingness to explore new directions. (cues SERENITY PRAYER)

 

 

 

Know Yourself to Connect with Others

When it comes to marketing, your message and your vision are at the heart of any successful campaign. Not only is it about what you say, but how you present it to your audience. 

When you’re clear on what you stand for, then it becomes much easier to connect with your audience and folks who need to hear your message. 

Let’s consider the ways to present a strong and clear message on and offline. 

Know Yourself, Define Your Brand

At Thinkubator Media, we take great pride in helping brands highlight their naturally empowering qualities. This can sometimes feel challenging if you’ve been embedded in the research for a long time. We help companies, researchers, and founders pull back and focus on the high-level impacts of their work. 

Consider some of the following questions to start defining your brand. 

The simplicity of these keywords and phrases can be helpful when creating content that is targeted toward your desired audience. When you can actively engage and connect with a crowd that is new to your area of expertise, your brand will be unstoppable. 

Once you narrow your vision down to a few keywords, you can begin strategizing on how to convey these qualities to your audience. 

Know Your Audience

Knowing your audience starts with defining it. Asking yourself or your team a series of questions can help you get a better understanding of who you’re trying to connect with. Consider some of the following questions to get started: 

It can be helpful to define a handful of target groups that can benefit from seeing your content and working with you. Messaging makes it possible to paint a clear picture for anyone who may come across you and your content. 

Present Your Unique Perspective 

At Thinkubator Media, we are big on bringing out the best, most authentic voice from each of our clients. Don’t be afraid to explore new and exciting ways to express yourself to a wider audience.

As we become more consumed and exposed to multiple channels of content and information, it is crucial (and sometimes hard!) to stand out. Aside from joining trending topics, following the crowd can be detrimental to your online presence. 

Rather than being caught in the undertow of endless posts and hashtags, you can strategize the most effective way to present your content by: 

Expressing yourself in a genuine, creative, and aesthetically pleasing manner can make your message pop.