Thinkubator Media takes great pride in the companies we support. Through our shared work, we have formed lasting relationships that enrich our team and our clients. It is an honor to support professionals, many of them women, in their growth and success. Our team develops a full understanding of each client and their needs so that we can best support them.
Dr. Minmin “Mimi” Yen is one of such unique clients who has established herself as a biotech innovator. As a co-founder of PhagePro, Dr. Yen and her team are reviving a century-old medical practice, using phages for virus protection, to revamp the way we synthesize and access vaccines. Their findings have the potential to increase efficiency
A graphic depicting a bacteriophage, the inspiration behind PhagePro.We first connected with Dr. Yen when the PhagePro team sought to redesign their website and develop clear, compelling copy for the complex biotech startup. She shared that, “one of our biggest challenges was translating complex scientific concepts into accessible, engaging language while remaining technically accurate. Thinkubator Media helped us achieve this without oversimplifying our work or losing credibility."
Dr. Yen's Experience
"Thinkubator Media brought structure to a process that felt overwhelming. I would tend to get stuck in the nitty-gritty of designing a website - wondering about color schemes, how to code columns, or whether this word was the right choice. They helped us [determine] what mattered most by asking the right questions and then moving efficiently from ideas to execution. This saved us time and resulted in a much more cohesive final product.”
“Throughout our time together, Thinkubator Media acted as true thought partners. Despite the entirety of our work being virtual, the process felt very personal and hands-on; [our] communication was clear, consistent, and collaborative. The Thinkubator Media team took the time to deeply understand our science, mission, and values, thus helping us articulate our story authentically.”
“Their guidance strengthened not just our website, but our overall narrative as a company, thus leaving us on a stronger foundation. The highly skilled team stood out for their professionalism and warmth. They were responsive, thoughtful, fun, and collaborative throughout the process, which made even challenging conversations about messaging feel easy and energizing.”
Leaving a Lasting Impression
As our work came to a close, Dr. Yen shared that the PhagePro team was left with a lasting impression. “Working with the team helped me better understand how to think about branding as storytelling. Thinkubator Media showed us how to frame our science in a way that connects with different audiences while staying true to who we are."
“Our biggest takeaway was that clear, thoughtful communication can be a force multiplier, especially for mission-driven, science-based organizations like ours. Thinkubator Media helped us see how powerful it is when your message is both precise and accessible.”
“I genuinely loved working with the Thinkubator Media team. They brought curiosity, care, and creativity to every interaction, and it truly felt like they were invested in our success. I would enthusiastically recommend them to any organization looking to clarify their story and elevate their brand.”
