Media exposure is key to getting women in STEM the recognition that they deserve. Many of today’s media outlets will prefer or seek out women to use as subject matter experts to differentiate themselves. Our job is to ensure that you are prepared and confident to express who you are and what you know when the media comes calling.
Traditional media training teaches how to explain your idea to major media outlets and external-facing audiences, which can help instill confidence and maintain the continuity of your message. Thinkubator Media takes it much further and provides intensive coaching to help researchers learn external presentation techniques and hone their interview style, tone, and delivery.
Our clients will learn how to prepare for an interview, pivot, redirect, and navigate difficult questions and conversations. The Thinkubator Media team is made up of former print, broadcast, and online journalists who work through various scenarios and conduct mock-interviews to ensure each woman can accurately represent themselves and their research.
Op-Eds or contributed articles are an excellent way for women in STEM to promote their ideas and position themselves as thought leaders. Thinkubator Media helps clients plan, develop and promote their opinion pieces. Our seasoned team of trainers have contributed to outlets such as The New York Times, The Atlantic, Fast Company and the Wall Street Journal.
Thinkubator Media clients will learn how best to promote their work and relate it to current events that would appeal to the media and their specific audience. With this training, most clients will complete at least one finished opinion piece in their area of expertise for publication and distribution.
For those who don’t have the time or inclination to write their own Op-Ed, Thinkubator Media has a deep bench of writers with vast experience with top national publications and STEM trade journals. We listen to your ideas, organize them, and put them into your voice in a way that media can easily digest. Of course, you’ll have input and final say throughout the entire process, but Thinkubator Media’s writing team will handle the heavy lifting while you stay focused on your work.
You’ve been trained by our expert team, now it’s time to shine. Whether you are looking to attend more conferences to become better known in your field, or are interested in securing more media mentions to build your regional or national profile, Thinkubator Media will help facilitate these opportunities, prepare you for each appearance. Our team has extensive experience working with large organizations and can work with central communication offices as opportunities arise.
Thinkubator Media brings in experienced professionals with the skills and expertise to help you navigate your challenges and feel confident in any situation. For more information about our media relations training or other programs designed to help promote Women in STEM, please call 302.448.8422 or email us at team@thinkubatormedia.com.
Thinkubator Media brings in experienced professionals with the skills and expertise to help you navigate your challenges and feel confident in any situation. For more information about our media relations training or other programs designed to help promote Women in STEM, please call 302.448.8422 or email us at team@thinkubatormedia.com.
